Loudon, Stephen, and Wren - Marketing Management: Text and Cases

Marketing Management: Text and Cases contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs.

David Loudon, Robert Stephen, and Bruce Wren   
Hardcover: 392 pages
Publisher: Routledge; 1 edition (October 19, 2004)
ISBN-10: 0789012332
ISBN-13: 978-0789012333

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