Francis A Buttle - Relationship Marketing: Theory and Practice

This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don’t argue. Just read the book!' - Professor Evert Gummesson, Stockholm University

Professor Francis A Buttle

SagePub|1996|ISBN: 1853963135|214 p|4,8 MB

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