The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.
Adrian Payne, Martin Christopher, Helen Peck, and Moira Clark
Paperback: 320 pages
Publisher: Butterworth-Heinemann (May 18, 1998)
ISBN-10: 0750640170
ISBN-13: 978-0750640176
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