J. Eliashberg - Handbooks in Operations Research and Management Science, 5: Marketing

Hardbound. Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents excellent coverage of both what is known and what problem-areas present themselves as ripe for further development.The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing.

J. Eliashberg
Publisher:   Elsevier Science Pub Co: 910 p: 1993-11-01
ISBN-10 / ASIN: 0444889574; ISBN-13/EAN: 9780444889577

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