Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Philip Kotler and Gary Armstrong
Principles of Marketing, 14th Edition
Principles of Marketing, 14th Edition
Prentice Hall | 2011 | ISBN: 0132167123 | 744 p | PDF | 33 MB
thank you SO much!!!
ReplyDeletepunya mirror link yang lain? soalnya ga bisa dl dari links di atas, tq :)
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