STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage..
Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson
South-Western College Pub | 2006 | ISBN: 0324316941 | 840 pages | PDF | 17,6 MB
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