"There is no one I know who knows more about relationship marketing than Evert Gummesson. In this third edition of Total Relationship Marketing he provides an informed and innovative approach to relationship marketing, CRM, Return on Relationships, and the suppliers' and customers' roles in the value creating network economy." (Philip Kotler)
Evert Gummesson Total Relationship Marketing, 3rd Edition
Publisher: Butterworth-Heinemann; 3 ed (2008)│ISBN-10: 0750686332 │ ISBN-13: 978-0750686334│392 p.│
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