A. Ivanovic and P.H. Collin - Dictionary of Marketing

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
A. Ivanovic and P.H. Collin 
Bloomsbury Pub. PLC | 2003-07-07 | ISBN: 0747566216 | PDF | 304 p. | 14 Mb

Relevance Articles



No comments:

Post a Comment

Followers