More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Michael E. Porter
Free Press | 1998-06-01 | ISBN: 0684841487 | 397 pages | PDF | 19 MB
Free Press | 1998-06-01 | ISBN: 0684841487 | 397 pages | PDF | 19 MB
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