Chris Fill - Marketing Communications: Interactivity, Communities and Content 5th Edition

This is an essential book for degree students  and postgraduates studying for their CIM qualification. The text links theory to practice without overwhelming the reader with theories and models. It combines breadth of coverage, making it the most complete and accessible introduction to Mar-Comm on the market.
Chris Fill
Prentice Hall|2010|ISBN: 0273717227|1000 p.|18.8 MB

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