Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, Bank practitioners or undergraduate degrees specialising in this area. Consider the fundamental questions: What is unique about a bank? and What differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve and adapt - or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth.
Shelagh Heffernan
736 pages | Publisher: Wiley | January 18, 2005 | Language: English | ISBN-10: 0470095008 | PDF | 6MB
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