Shelagh Heffernan - Modern Banking

Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, Bank practitioners or undergraduate degrees specialising in this area. Consider the fundamental questions: What is unique about a bank? and What differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve and adapt - or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth.
Shelagh Heffernan
736 pages | Publisher: Wiley | January 18, 2005 | Language: English | ISBN-10: 0470095008 | PDF | 6MB

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