"Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
D. Morschett, H. Schramm-Klein, and J. Zentes
Strategic International Management: Text and Cases, 2nd Edition
Strategic International Management: Text and Cases, 2nd Edition
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