Kaplan and Norton - The Balanced Scorecard: Translating Strategy into Action

Kaplan (accounting, Harvard) and Norton, president of Renaissance Solutions Inc., created the "balanced scorecard" to assist businesses in moving from ideas to action, achieving long-term goals, and obtaining feedback about strategy. The balanced scorecard consists of four sections: clarifying and translating vision and strategy; communicating and linking strategic objectives and measures; planning, setting targets, and aligning strategic initiatives; and enhancing strategic feedback and learning.
Robert S. Kaplan and David P. Norton
Hardcover: 322 pages
Publisher: Harvard Business Press; 1 edition (September 1, 1996)
ISBN-10: 9780875846514 ; ISBN-13: 978-0875846514 ; ASIN: 0875846513

Relevance Articles



No comments:

Post a Comment

Followers