This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
Thomas L. Wheelen and David J. Hunger
Paperback: 464 pages; Publisher: Prentice Hall; 11th Edition (July 26, 2007)
ISBN-10: 0132323192; ISBN-13: 978-0132323192
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