Activities analysis and planning balanced scorecard Berlin Heidelberg 2011 Boston Consulting Group brand business strategies company’s competitive advantages competitive strength competitors corporate strategy costs criteria Determining differentiation strategy example existing Figure free cash-flow future global Grünig identified implementation programs important industry attractiveness industry market industry segment Inset investment Kühn market offer ment mission statement ness niche number of different overview pany Porter portfolio methods possible price strategy process of strategic Process-based Strategic Planning product groups product or service products and services real market growth relative market share resource-based view retail Scenario analysis specific step strategic analysis strategic business fields strategic business units strategic documents strategic groups strategic management strategic options strategic programs strategy implementation strategy project strengths and weaknesses structure sub-step submarket success factors success potentials suppliers sustainable competitive advantage Swiss francs synergies target market positions tegiction turnover types value chain.
Rudolf Grunigh and Richard Kuhen
Process-based Strategic Planning
Verlag Gmbh (2010-12) | ISBN: 3642167144 | 538 pages | PDF | 3 MB
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